Skip to main content

Online Seminar 5.9.2024: Social Media & Media Readership

Online in Zoom

Welcome to PMP Online Seminar: Social Media & Media Readership

How to build a robust artist brand in the social media and foster it further with other medias and outlets? In this seminar we take a look at the Social Media and Media Readership Skills with experts in these fields. Join our seminar to learn the importance of these for artists. SEMINAR IS FREE AND OPEN FOR ALL – ALL ARTISTS ARE WELCOME!

Time: 5.9.2024 at 9.00 – 12.00 CET

Place: Online in Zoom

Registration required: By registering to the seminar, you will get the Zoom-link.


By participating in this ZOOM event you consent to PMP project to record the event for future public dissemination.



Please note, all times are in in CET


9.00 – 9.10 CET

Welcome & introduction

Anni Sundbacka, Lecturer of Turku Arts Academy (Turku University of Applied Sciences, Finland)
Diana Jašeková, President of Youth for Equality


9:10 – 9.50 CET

Modern personal branding

Kati Koivunen, D.Sc. (Econ. & Bus. adm.), Lapland University of Applied Sciences

In this presentation we delve into the process of how professionals in creative fields can strategically construct a robust personal brand that resonates with their audience. It’s not just about showcasing one’s skills; it’s about curating a cohesive narrative that authentically represents who they are and what they stand for in the dynamic world of creativity and innovation.


9:50 – 10.20 CET

Artist in the digital world using social media in their work

Juho Könkkölä, BA (visual arts), origami artist

Social media and conventional media are two major ways for the artist to reach large audiences – potentially much larger than by other means, such as exhibitions. However, using them effectively as an artist is a multifaceted challenge. Könkkölä shares his experience working as an artist in the digital world and shows his insights on using social media as a tool to get the work seen.


10.20 – 10.30



10:30 – 11.50 CET

Media Readership

Harutyun Tsatryan, Ph.D, Media and communication researcher and fact-checking specialist, INEDNET

We define media readership and its influence on public perception. We explore different media outlets relevant to artists (traditional print media, online publications, blogs, social media, TV). Artists will learn more about developing a strong artist narrative and together we will tailor those messages to specific media platforms. The participants will learn more on how to build relationships with journalists and art critics (importance of networking), or how to identify relevant media opportunities (calls for submissions, art events, awards).


11:50 – 12.00 CET

Wrap up



Dr. Kati Koivunen, D.Sc. (Econ. & Bus. adm.) is a dedicated researcher and educator specializing in business and brand management, with a particular focus on personal branding. With a PhD centered on personal branding, Koivunen has become a recognized expert in the field. Through rigorous research and innovative teaching methods, they provide deep insights into effective brand strategies. Koivunen collaborates with professionals, businesses, and organizations, guiding them to cultivate powerful brands that drive success and shape a better future. LinkedIn





Man wearing a green jacket against a city silhoutteJuho Könkkölä is an origami artist based in Jyväskylä, Finland who focuses on creating intricate and detailed human figures. With the traditional Japanese origami folding techniques, his characters take inspiration from history, mythologies, folklore, and fantasy. The main question that keeps him interested in origami is “what else can be folded from only one sheet of paper?”. Since receiving a BA in visual art in 2020, his works have been exhibited across Europe and the United States. Instagram: @jkonkkola_origami





Harutyun (Harry) Tsatryan is media and communication researcher and fact-checking specialist working in the field of media and communication for more than 15 years. He has Bachelor’s and Master’s degrees in Journalism and Political Science and now also a Ph.D in Media Studies.

Tsatryan is an External Assessor at the International Fact Checking Network (IFCN) of the Poynter Institute and European Fact Checking Standards Network (EFCSN). Tsatryan also serves as an Advisory Board Member of the European Youth Press, a network of youth media makers and organisations in Europe and beyond the EU borders. Since October 2021, he has been delivering lectures on “News verification and Fact checking” at Wayne State University.

Tsatryan is now based in Bratislava, Slovakia working as a freelance researcher and being the European correspondent for the Armenpress News Agency. Tsatryan is a Co-founder and President of INEDNET, an NGO working in the field of youth in Armenia and on European level. The organization unites youth workers and young media makers all over the country and gives a platform to develop training courses and fair media pieces.


Follow us on social media:

Instagram: @ProfessionalMediaPresence  @youthforequalityslovakia
Facebook: Professional Media Presence YouthforEquality LapinAMK

#PMPartists #creativeeurope #mediaforartists #empowerartists #claimyourspace


Please note! Changes to the content of the seminar are still possible and subject to change.