Discover the PMP toolkit: Forms of presence
The Professional Media Presence (PMP) toolkit – Forms of presence – is designed to support artists and art educators in navigating today’s ever-changing media landscape. Developed through a European collaboration during 2023–2025, it brings together insights, experiences and practical tools from 113 artists across six countries. Articles in this publication have been written mainly by PMP residence artists and some of our quest speakers.
The toolkit forms a wider learning environment that includes articles, podcasts, and a MOOC (Massive Open Online Course). Together, these resources help artists strengthen their media literacy, develop digital storytelling skills and build an authentic professional presence.
Built by artists, for artists
At the core of PMP is a from-artist-to-artist approach. The publication Forms of presence shares perspectives from artists and professionals working in diverse contexts and career stages. Rather than offering fixed answers, it presents guiding ideas, challenges and best practices shaped by real artistic experiences.
Exploring media, identity and practice
The toolkit is structured around five themes: Media and Art, Online Media and Digital Storytelling, Social Media and Media Readership, Future Media, and Media and Identity.
It invites artists to reflect on visibility, audiences and the role of media in shaping their work—while encouraging critical and creative responses to platforms, algorithms and emerging technologies such as AI.
A resource for learning and collaboration
The Forms of presence is equally valuable for educators, offering material to support teaching, discussion and skill development. It highlights both opportunities and challenges within contemporary artistic practice and encourages collaborative, inclusive approaches to learning.
An invitation to engage
This publication is not a final guide, but an open resource. To quote one of the contributing artists, Tianjun Li: “It´s not a complete map, but rather a set of signposts I wish I’d had earlier”. It offers inspiration, practical insight and a strong sense of European collaboration—inviting artists and educators to explore, reflect and shape their own professional paths in today’s media landscape.
We believe Forms of presence toolkit will help and guide artists in Europe in their individual artistic path in constantly changing and challenging media landscapes. Also, educators and artist-teachers can benefit from the publication by using it for educational purposes for discovering the biggest challenges and best practices, and sharing information and points of views with future artists.
We hope you find artist-to-artist methods, as well as insights valuable and interesting in your own path.
Panu Pohjola, Editor of Forms of presence