Shape your identity. Grow your audience. Amplify your impact.

PMP MOOC: Shaping identity in the digital age – Professional Media Presence for artists
Build your presence in the digital world
Your creative work deserves to be seen, recognised, and valued. In today’s digital world, knowing how to present yourself and connect with audiences can be just as important as the work you create.
Develop skills for visibility and engagement

PMP MOOC, Shaping identity in the digital age: Professional Media Presence for artists, is a free, open-access online course that helps artists, creatives, students, and cultural professionals build a strong professional identity and make the most of digital opportunities.
You will learn how to increase your visibility, communicate your work effectively, engage audiences through digital channels, and navigate new technologies with confidence.
Through practical insights and real-world examples, you’ll explore topics such as personal branding, digital storytelling, social media, and emerging technologies. Along the way, you’ll develop skills that can help you strengthen your professional presence, expand your networks, and support a sustainable creative career.
Turn creativity into opportunity
Whether you’re starting your career or looking to expand your reach and influence, this course will help you take a more strategic approach to your digital presence and professional growth.
Ready to take your next step?
Join the course and discover how to make your creativity more visible, your message more impactful, and your professional identity stronger in the digital age.
Educators and facilitators
Educators and facilitators can also benefit from the course through ready-made, evidence-based learning materials, fresh ideas for teaching, and practical resources that support the development of students’ digital and professional skills.
Access the course
Learn more about the MOOC*
*MOOC = Massive Open Online Course
PMP MOOC is for
- cultural professionals who want to deepen their understanding of the digital media landscape and strengthen their visibility and impact in the digital world.
- artists
- creatives
- students
- educators
- facilitator
The course is divided into four modules. The modules includes selected recordings of online seminars, podcasts, and other materials produced during the PMP project audiences.
- Module 1: Navigating the transforming media landscape
- Modume 2: Media and artists
- Module 3: Digital professional identity
- Module 4: Creating a professional media presence
To complete the course, you’ll take several multiple-choice quizzes to test your understanding. To complete the course, you’ll need to complete all four modules. Course will be assessed pass/fail.
After completing the course, you will receive a PDF diploma. If you need official ECTS credits (course study credits: 1 ECTS), you need to contact your home institution.