Final seminar: From artists to artists – Insights from the Professional Media Presence project

From artists to artists – Insights from the Professional Media Presence Project seminar explores artistic identity, professional visibility, and the opportunities offered by international collaboration. Taking an artist-to-artist approach, the event highlights experiences, perspectives, and practices emerging from the Professional Media Presence (PMP) project and presents the key findings of the four-year initiative. Through presentations, discussions, artist talks, and practical examples, the seminar offers insights into how artists navigate professional media presence across both physical and digital environments.
The programme features reflections on artistic identity, experiences from international residencies, and the presentation of Forms of Presence, a toolkit developed within the PMP project to support artists in strengthening their professional visibility and communication, as well as offering a critical perspective on transforming media environments.
Who is it for?
Hosted at the Aine Art Museum in Tornio, Finland, the seminar is open to artists, students, educators, cultural professionals, and anyone interested in contemporary artistic practice and professional development.
How to attend?
In addition to the live event in Tornio, the event can also be attended online via live stream (registration link coming soon). The language of the seminar is English.
The seminar is part of the Oulu 2026 European Capital of Culture program and it is organised by the PMP-project and co-funded by European Union, Creative Europe program.
Programme
9.00 Registration and coffee
9.30 Performance
Miradonna Sirkka, experimental circus and performance artist, Turku UAS national artist team (NAT) member
Please note: no streaming, only for the audience in Tornio
10.00 Welcome and official greetings
Marika Saranne, manager, Digital Solutions Expertise Group, Lapland UAS
Essi Ojanperä, City of Tornio, Oulu2026 European Capital of Culture
Please note: streaming begins
9.20 PMP project introduction
Anni Sundbacka, senior lecturer, Performing Arts and Music, Turku UAS, PMP project content manager
10.30 Introduction to “from artist to artist” perspectives
Jasmina Šarić, curator, co-founder, Culture Hub Croatia, member of PMP project team
10.45 Panel discussion: From artists to artists, artistic identity
Moderator: Jasmina Šarić, curator, co-founder, Culture Hub Croatia, member of PMP project team
Panelists: Giovanni Sabelli Fioretti, artistic co-director at Perypezye Urbane, member of the PMP project team
Miradonna Sirkka, experimental circus and performance artist, Turku UAS NAT member
Alexandra Stroganova, transdisciplinary artist, Turku UAS NAT member
Kerttu Lehto, senior advisor, Turku UAS
11.30 Break
11.45 Presenting the toolkit
Panu Pohjola, Master of Arts (Theatre and Drama), senior lecturer, Bachelor of Culture and Arts, Visual Arts, Digital Solutions, Lapland UAS, PMP project team
11.55 Toolkit from residency artist’s perspective
Alexandra Stroganova, transdisciplinary artist, Turku UAS NAT member, PMP project residency artist
12.15 Artist talk
Angela Bettoni, multidisciplinary artist and artivist, disability rights advocate performer, Prisms Malta NAT member
Please note: pre-recorded video
12.35-13.00 Closing discussion and final remarks
Speakers
Information coming soon.